Diversions.

On the rare occasion when he isn’t focused on growing ZucoraHome or training for the occasional triathlon, he and his wife Sherry spend as much time as they can with their family and four energetic grandsons. 

Despite the advantage of working together with his 3 adult children, Brad strives to set aside business issues whenever the family comes together for shared travel experiences or celebratory occasions and holidays.

Knowledge.

A voracious reader, Brad believes in the old axiom, “Leaders are Readers” and is particularly fond of works focused on technology innovation and strategic business philosophy. His library is filled with books authored by such thought leaders as Peter Diamandis, John C. Maxwell, James Collins, Peter Drucker and Simon Sinek.

Thrills.

As a calculated risk-taker, Brad believes that the fullness of life can only be achieved by occasionally stepping out of one’s comfort zone.

His experiences have included the thrill of jumping from a perfectly good aircraft; climbing up rocky cliffs; deep-sea fishing and scuba diving to explore sunken shipwrecks.  

Brad loves the outdoors and has particularly enjoyed the sense of freedom with his open-road excursions on his Harley-Davidson. Regrettably, limited time resulted in retiring from his motorcycling adventures. Instead, he and his wife now enjoy excursions to explore different parts of the world.